5 Common Reasons Why Many Small Farmers Fail and How You Can Avoid These Pitfalls – The Urban Farmer – Week 14

The Urban Farmer



Common Reasons Why Many Small Farmers Fail At Farming

  • Growing too many crops. 
    • Not focusing on the crops that make you the most money and fit your growing system best.
    • Growing what you want, not what the market wants
  • Not knowing who your customers are.
    • Where do they live, how much money do they make, what type of foods do they like to eat, how much food do they buy, etc.
    • It is very important to pay attention to and learn the nuances and subtleties of market and how they change season to season and over time.
  • Not realizing that you are in the people business, not the food business.
    • A lot of people will buy product from you because they like you and your story and they want to support you.  It isn’t just all about the product.
    • If you focus on the product at the expense of the customer relationships then you might end up with a lot of product and a little customer base.
  • Not having a plan.
    • A lot of farmers start farming and then try to mold a business around that, versus conceptualizing a business, creating a plan, creating a plan, and then executing.  You need to have a business concept before you start farming.
  • Waiting to starting your farm marketing until you have a product to sell.
    • You can start marketing your farm and building an audience from day one. 
    • Don’t expect people to be lined up out the door just because you have product to sell.


 [x_blockquote cite=”Curtis Stone” type=”center”]”At the end of the day a sustainable operation must first be profitable, so that it is sustainable for you, the farmer. If it’s not sustainable for the farmer, then it’s not sustainable period.” [/x_blockquote]

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Dale Carnegie

Dale Carnegie – How To Win Friends & Influence People

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One Curtis’s Most Visible Plots in a Nice Neighborhood.

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The Urban Farmer

The Urban Farmer by Curtis Stone

The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else’s).

Major benefits include:

  • Low capital investment and overhead costs
  • Reduced need for expensive infrastructure
  • Easy access to markets

Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement.

Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.

Get the book.

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Connect with Curtis Stone


Green City Acres on Facebook

Green City Acres on Instagram

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Profitable Urban Farming – The Course

Urban Farming Online Course
Learn more about the course.
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3 replies on “5 Common Reasons Why Many Small Farmers Fail and How You Can Avoid These Pitfalls – The Urban Farmer – Week 14

  • Christopher

    Sincerely speaking, this is an informative article and one that can save us the trouble of losing money on unprofitable farming ventures.
    A lot of us make the mistake of thinking ‘if we start growing, people will start buying’ and then we end producing stuff that no one is interested in.
    Great tips

  • Mark

    Great show! I appreciate the “tough love” sort of way that you explained the harsh realities of this business. It reminds me of the inspirational lectures that my father gave me as a kid.


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