Common Reasons Why Many Small Farmers Fail At Farming
- Growing too many crops.
- Not focusing on the crops that make you the most money and fit your growing system best.
- Growing what you want, not what the market wants
- Not knowing who your customers are.
- Where do they live, how much money do they make, what type of foods do they like to eat, how much food do they buy, etc.
- It is very important to pay attention to and learn the nuances and subtleties of market and how they change season to season and over time.
- Not realizing that you are in the people business, not the food business.
- A lot of people will buy product from you because they like you and your story and they want to support you. It isn’t just all about the product.
- If you focus on the product at the expense of the customer relationships then you might end up with a lot of product and a little customer base.
- Not having a plan.
- A lot of farmers start farming and then try to mold a business around that, versus conceptualizing a business, creating a plan, creating a plan, and then executing. You need to have a business concept before you start farming.
- Waiting to starting your farm marketing until you have a product to sell.
- You can start marketing your farm and building an audience from day one.
- Don’t expect people to be lined up out the door just because you have product to sell.
[x_blockquote cite=”Curtis Stone” type=”center”]”At the end of the day a sustainable operation must first be profitable, so that it is sustainable for you, the farmer. If it’s not sustainable for the farmer, then it’s not sustainable period.” [/x_blockquote][gap size=”75px”]
One Curtis’s Most Visible Plots in a Nice Neighborhood. [x_video_embed type=”16:9″][/x_video_embed] [gap size=”75px”]
The Urban Farmer by Curtis Stone
The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else’s).
Major benefits include:
- Low capital investment and overhead costs
- Reduced need for expensive infrastructure
- Easy access to markets
Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement.
Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.