Common Reasons Why Many Small Farmers Fail At Farming
- Growing too many crops.
- Not focusing on the crops that make you the most money and fit your growing system best.
- Growing what you want, not what the market wants
- Not knowing who your customers are.
- Where do they live, how much money do they make, what type of foods do they like to eat, how much food do they buy, etc.
- It is very important to pay attention to and learn the nuances and subtleties of market and how they change season to season and over time.
- Not realizing that you are in the people business, not the food business.
- A lot of people will buy product from you because they like you and your story and they want to support you. It isn’t just all about the product.
- If you focus on the product at the expense of the customer relationships then you might end up with a lot of product and a little customer base.
- Not having a plan.
- A lot of farmers start farming and then try to mold a business around that, versus conceptualizing a business, creating a plan, creating a plan, and then executing. You need to have a business concept before you start farming.
- Waiting to starting your farm marketing until you have a product to sell.
- You can start marketing your farm and building an audience from day one.
- Don’t expect people to be lined up out the door just because you have product to sell.
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